SELECT WORK
ORIGAMI BANDANA
Design & production
2025
A luxurious, functional bandana designed for cool and transitional seasons. Unlike any other bandanas currently on the market, it is fabricated in 100% cashmere. I scoured multiple suppliers to find ultrafine cashmere averaging 14-16 microns in diameter that was also GCS / OEKO-TEX 100 / SFA certified.
I created the design prototypes ensuring universal fit and drape before working with overseas manufacturers to bring the bulk order to market. I designed and built the website, shot several collections of imagery and coordinated influencer marketing.
Seen on
Jessi Regina (Content Creator)
Myra Molloy (Actress)
WHATEVER THE WEATHER CAMPAIGN
Concept, design & production
Client: Paloma Wool
The first of a series of campaigns I created for Paloma Wool between 2020 - 2023. The digital campaign concept emerged as a response to “What’s the first thing I do when I get dressed?”
Checking the weather led to reimagining the iOS Weather App as the backdrop for PW’s collection, adapting to different locations and climates around the world. The campaign was well received on their social media accounts.
ACCESSORIES & SWIMWEAR
Design & production
2025
Expansion of my personal product line to include hair accessories and swimwear.
The French hair pin is crafted in bio-acetate and underwent a series of finishing treatments to produce its luminous, glass-like polish. It comes in two sizes for different hair types and lengths.
For the minimalist swimwear designs, the fabric choice was essential. I worked with Italian suppliers to source a specific lycra with a light sheen and perfected the Brazilian-inspired fit. The bikinis underwent multiple dye experiments to reach a colour-rich end result for our custom prints.
SOCIAL MEDIA STRATEGY FOR NIKE
Brand Strategist in collaboration with Mouthwash Studio
Client: Nike
2024
We worked with Nike to develop a new social strategy for the highest-growth consumer demographic. My approach began with in-depth, data-driven research of not only design trends in products, but how those products are communicated in short-form content and to what extent certain forms of content drive conversion.
I analysed different creator archetypes that aligned with Nike’s desired brand image and created a fresh, sustainable and replicable strategy for the internal Nike team as well as directives for their ambassador program and targeted product lines. Our strategy work identified upcoming directional trends in content and product, and positioned Nike to capitalise at the forefront.
For confidentiality reasons, I am not able to showcase any imagery or internal work.
See more visual work here